Marketing & SEO

Author Services

Marketing & SEO

Developing and implementing an intentional strategy is essential to your success. We offer a variety of services to optimize your exposure online, putting you in front of the largest audience possible.

Email Marketing  // Marketing Coaching

Paid Ad Management  //  Marketing Automation  //  SEO (Search Engine Optimization)

Email Marketing (Basic) 

With our Email Marketing Basic Package you will receive:

1 (one) 60 (sixty) minute session covering the items below.

  • Overall business objectives
  • Evaluation of current email marketing strategy, goals and objectives
  • Email performance
  • List building strategy and tactics
  • Segmentation tips
  • Competitive analysis
  • Email Service Provider evaluation
  • List hygiene tips
  • Assessment and recommendation document delivered

Email Marketing (Intermediate)

With the Email Marketing Intermediate Package you will receive:

  • Evaluation and recommendation of Email Service Provider
  • Assistance in setting up and installing your Email Service Provider
  • Development of a sign up and email acquisition strategy
  • Creation of a template/workflow for 1 (one) drip campaign (not including content)
  • Consultation on permission marketing and pricacy compliance
  • Email marketing metrics

Email Marketing Coaching

With our email marketing coaching you will receive the following:

6 (six) 30 (thirty) minute sessions on the items below

  • Template/workflow for 2 (two) automated drip campaigns, including content
  • Up to 2 (two) list segments
  • Email marketing content concept
  • Messaging design, communication form and A/B testing
  • Email sending and deliverability
  • Audience segmentation and profiling
  • Trigger and events, plus marketing automation
  • Lead nurturing tactics and personalization in each stage
    • Audience segmentation and profiling
    • Trigger and events + marketing automation
  • Lead nurturing tactics and personalization in each stage

Email Marketing Managed Service (3 Month minimum)

With email marketing managed services, you will receive:

  • Template/workflow for 2 (two) automated drip campaigns, including content
  • Up to 2 (two) list segments
  • Email marketing content concept
  • Messaging design, communication form and A/B testing
  • Email sending and deliverability
  • Audience segmentation and profiling
  • Trigger and events, plus marketing automation
  • Lead nurturing tactics and personalization in each stage

 

 

 

Digital Marketing Consulting

Digital marketing designed for companies needing strategy and tactics planning and training to successfully launch a digital marketing campaign.

Includes:

    • Plan Development
    • Campaign Planning
    • Analytics & KPI Dashboard Development
    • Strategy-building
    • Education on best practices and priority projects.

3 Hours per month: $500 (6 month minimum) 

5 Hours per month: $700 (6 month minimum)

Paid Ad Management: Facebook & Google

We put our extensive Paid Media training to work for you every day, selecting ad types and writing copy to maximize your return on investment. We are certified in Google Ads and Facebook Advertising — platforms proven to attract your ideal consumer and deliver results.

Includes:

    • Copy
    • Targeting
    • Scheduling
    • Custom Audience Creation
    • Retargeting

$600 under $1k spend OR $600 + 20% of ad spend over $1k

Marketing Automation: (Fully Managed Plans)

We offer but are not limited to the following services for clients: ongoing sales and marketing strategy & consulting, develop client/customer lifecycle marketing strategies, CRM integration, analytic integration, technical setup and support within marketing automation platform, ongoing build out of email templates and forms, ongoing email management implementing behavioral targeting, event triggers, and list segmentation, lead nurturing and scoring and grading rules, lead assignment alerts and notifications, automation rules: tasks-workflows-drip campaigns, website integration, measurement and analysis, dedicated automation support specialist, a/b testing of campaigns, creative support, integration of inbound and outbound marketing including social media integration.

Search Engine Optimization (SEO)

Below are the elements included in all of our SEO plans. This will be the work completed during the first 30 days of the campaign. After the SEO Launch is completed; then we’ll begin working on the ongoing monthly campaign deliverables. The difference in our plans is the number of keywords we are optimizing for.

First 30 days on all plans include: Initial Keyword Research, Online Competitor Analysis, Site Strategic Planning, URL Structure Analysis, Page Titles, Meta-Descriptions, & H1 Analysis, Site Map Creation, Contact Form Analysis, Google Analytics and Webmaster Installation, Link Audit and Analysis, Backlink Analysis, Alt Tag Analysis, Check Site for WC3 Errors, Content Analysis

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